Ann Pegoraro

Dr. Ann Pegoraro is the Director of the Institute for Sport Marketing (ISM) and holds an appointment as a Full Professor in School of Human Kinetics, all at Laurentian University. She holds a B.A. and MBA degree and received her doctorate from the University of Nebraska-Lincoln. Dr. Pegoraro has published extensively on the intersection of digital media and sport and is often sought out as an expert in this field.

Dr. Pegoraro has worked with sport organizations across Canada, Northern Ireland and the United States related to digital transformation and analytics. Dr. Pegoraro’s research has been published in journals such as Sex Roles, Communication and Sport, American Behavioral Scientist, Journal of Sport Management, and Online Information Review. Her recent work in digital media and innovation is focused on analytics, gender and diversity.

WIN- Woman In NASSM will be back live in action during our social on Thursday, June 2 after the AGM meeting (~18:00-18:30ish).
✅mark your 🗓
✅come join us to meet people & discover a community of support
✅Spread the word

🏮 5 minutes to complete/share a survey on women's pro soccer in 🇨🇦 🏮

As part of an EMBA from @SmithBusiness I am collecting data for a report on the path towards a CDN professional women's soccer league. (Plus you can win a signed Matheson jersey!)

Congratulations to the #USWNT on its successful fight to achieve equal pay with the USMNT.

American soccer is stronger when everyone is unified.

Looking forward to learning more about this historic agreement.


@WsoccerCa I hope so. It’s a pivotal time in the program’s history w/impending FIFA $ windfall from #WCQ for Qatar and shared hosting duties in 2026.
A CBA between our #CanWNT/#CanXNT+ #CanMNT that achieves not only equal pay but equitable revenue sharing is CRITICAL.

“…including equalization of World Cup prize money”

The US joins a small but growing cohort of countries (AUS🇦🇺,NZ🇳🇿, NOR🇳🇴,ENG🏴󠁧󠁢󠁥󠁮󠁧󠁿+more recently, SL🇸🇱 and BRA🇧🇷)to offer their womxn’s nat’l teams as much as the men for the same work.

What are we waiting for, 🇨🇦?


U.S. Soccer@ussoccer

In a historic accomplishment, U.S. Soccer, @USMNT and @USWNT have come together to agree to new collective bargaining agreements that will run through 2028 and achieve true equal pay – including equalization of World Cup prize money.

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