Dr. Ann Pegoraro is the Director of the Institute for Sport Marketing (ISM) and holds an appointment as a Full Professor in School of Human Kinetics, all at Laurentian University. She holds a B.A. and MBA degree and received her doctorate from the University of Nebraska-Lincoln. Dr. Pegoraro has published extensively on the intersection of digital media and sport and is often sought out as an expert in this field.

Dr. Pegoraro has worked with sport organizations across Canada, Northern Ireland and the United States related to digital transformation and analytics. Dr. Pegoraro’s research has been published in journals such as Sex Roles, Communication and Sport, American Behavioral Scientist, Journal of Sport Management, and Online Information Review. Her recent work in digital media and innovation is focused on analytics, gender and diversity.