Dr. Laura Wood is an Assistant Professor in Recreation and Sport Business at the University of Waterloo. Her research focuses on the consumer behaviour of recreational sport. In her work, Laura has challenged dominant understandings of the ways sport is played by various groups of people and advocated for interdisciplinary research. Theoretically, she has concentrated on examining factors such as social identity, motivation, and constraints. Laura has examined these factors in the context of older adulthood, women’s golf, second homes, and sport and charity events.