Laura Wood

Laura Wood

Assistant Professor, Department of Recreation and Leisure Studies, University of Waterloo

Dr. Laura Wood is an Assistant Professor in Recreation and Sport Business at the University of Waterloo. Her research focuses on the consumer behaviour of recreational sport. In her work, Laura has challenged dominant understandings of the ways sport is played by various groups of people and advocated for interdisciplinary research. Theoretically, she has concentrated on examining factors such as social identity, motivation, and constraints. Laura has examined these factors in the context of older adulthood, women’s golf, second homes, and sport and charity events.

Want to inspire a new generation of Canadian athletes? According to research, it’s all about “inspiration” – feelings of inspiration while watching an event may influence post-event sport participation. @Prof_Potwarka @UWRecandLeisure @smrc_crms

Check out my new edited book, "Sport, Alcohol and Social Inquiry: A Global Cocktail"! Thanks to all contributors for their insightful chapters. @CatherPalm @CarwynJones9 @GuiBodet @LawrenceWenner @TerryEddy @Lamar_Reams and others!

Excited to share this new @MSLJournal commentary by @AlisonDoherty1 @MisenerKatie and I on the "Return to community sport: leaning on evidence in turbulent times" @smrc_crms #communitysport

Delighted to share the pre-print version of this co-authored @EuroSportManQ article with Xiaoyan Xing and Ruo Zhang @smrc_crms @uOHealthRes

Following our prior communication that the SMAANZ Conference planned for Canberra will be postponed to 2021, we are excited to release details of #SMAANZWeek2020, a free virtual event to be held from 30 Nov to 4 Dec. Call for abstracts and further info at

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