Luke Potwarka

Luke Potwarka

Associate Professor, Department of Recreation and Leisure Studies, University of Waterloo

Dr. Luke Potwarka’s research focuses on consumer behavior related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? My research draws from diverse disciplinary perspectives (e.g., social psychology, geography) and methodological approaches. The knowledge generated from my work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events.

To this end, my research falls within two broad themes:

  1. Exploring the role of elite-sport events in the promotion of physical activity and sport participation; and
  2. exploring commercial and tourism-related responses to elite sport events.

In new @JSMjournal research, #NoTwitterFilo @alanakthomson @ThiloKunkel & I explore how large-scale events impact well-being. We identify factors pre-, during, and post-event activating domains of social-psychological health. DM for a copy.

Call for papers by @lsj_official:
-Lockdown Leisure
-Leisure, Inequalities, and the Global South
-Emotions and Leisure: New Insights and Understandings
-Informal sport and leisure, urban space and social inequalities
See the link for more details⬇️

NASSM students, your Student Board wants to know about your experiences and perception of NASSM. Check out this link for more details.

Are mega-events a solution to address physical inactivity?

Great to see my paper with @sakispappous is now officially published in @EJSS_EASS. 50 Free eprints available via the link 👇

#Paralympics #Legacy #London2012 #Tokyo2020

You can see more information about all our exciting new call for papers for our upcoming special issues on our website. Visit

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