Luke Potwarka

Luke Potwarka

Associate Professor, Department of Recreation and Leisure Studies, University of Waterloo

Dr. Luke Potwarka’s research focuses on consumer behavior related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? My research draws from diverse disciplinary perspectives (e.g., social psychology, geography) and methodological approaches. The knowledge generated from my work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events.

To this end, my research falls within two broad themes:

  1. Exploring the role of elite-sport events in the promotion of physical activity and sport participation; and
  2. exploring commercial and tourism-related responses to elite sport events.

Academic legacies being developed at @brockuniversity in conjunction with @2022CanadaGames can provide a model for future @CanadaGames to maximize outcomes for host communities.

We made the announcement a couple of weeks ago, but we have a brand new Editor-in-Chief and editorial team to provide a new vision for the future of #events research.

Over the coming days we will be discussing the latest updates to the journal and plenty more new features too!

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