Luke Potwarka

Luke Potwarka

Associate Professor, Department of Recreation and Leisure Studies, University of Waterloo

Dr. Luke Potwarka’s research focuses on consumer behavior related to sport events. It addresses the overarching question: under what conditions do sport events have positive impacts for individuals and organizations in host communities? My research draws from diverse disciplinary perspectives (e.g., social psychology, geography) and methodological approaches. The knowledge generated from my work is aimed to improve event management practices in ways that maximize participation and economic-related impacts that can result from hosting elite-sport events.

To this end, my research falls within two broad themes:

  1. Exploring the role of elite-sport events in the promotion of physical activity and sport participation; and
  2. exploring commercial and tourism-related responses to elite sport events.

CALL for PAPERS- Please consider submitting your research to this #openaccess issue with @emacsays @pgsvensson
Decision-making by sport leaders, particularly during times of crisis and change, will have implications on the sector for years to come. @NASSM @SMAANZBoard @EASMBoard

Frontiers in Sports & Active Living@FrontSportsAL

Decision-making in #Nonprofit #Sport! #CallforPapers

Led by Drs. @emacsays, @pgsvensson & @MisenerKatie, join the discussion below!

➡️ Register your interest:
📅 Submission deadline: 31st March 2021

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