Sarah Gee

Dr. Sarah Gee’s current research addresses the intersection of three converging concerns of socio-cultural and political-economic significance for policymakers, sport managers and investors, and the public: alcohol sponsorship of sport; the consumption of alcohol in sport-related drinking cultures; and, the role of sports clubs and events as sites of social connections in cultural and civic life.

Using qualitative methods, Dr. Sarah Gee conducts critical socio-contextual research that has been paramount in illuminating the complex and sophisticated link between alcohol and the entertainment package and experience of sports mega-events. She has also done research related to gender issues in sport, in particular the representation of masculinity in sport-related media and the role of cultural intermediaries (advertising producers) in creating particular sport-related ads that use themes of masculinity.

@UWindsorKIN is hiring a tenure-track assistant professor in Sport Management and Leadership! @NASSM @SMAANZ @EASM – share with your networks!


Here's our top 10 reasons to join the Sport Management and Leadership group at UWindsor...


LOVE this new ad from @Heineken that addresses gender bias in soccer fandom and raises a glass to female soccer fans. #marketing #sportsbiz

Check out my new edited book, "Sport, Alcohol and Social Inquiry: A Global Cocktail"! Thanks to all contributors for their insightful chapters. @CatherPalm @CarwynJones9 @GuiBodet @LawrenceWenner @TerryEddy @Lamar_Reams and others!

Check this out! I am the Editor for "Sport, Alcohol and Social Inquiry". Due out Aug 2020!

Call for Editors and Writers | Research in the Sociology of Sport | Book Series from Emerald Publishing via @idrottsforum

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