Sarah Gee

Dr. Sarah Gee’s current research addresses the intersection of three converging concerns of socio-cultural and political-economic significance for policymakers, sport managers and investors, and the public: alcohol sponsorship of sport; the consumption of alcohol in sport-related drinking cultures; and, the role of sports clubs and events as sites of social connections in cultural and civic life.

Using qualitative methods, Dr. Sarah Gee conducts critical socio-contextual research that has been paramount in illuminating the complex and sophisticated link between alcohol and the entertainment package and experience of sports mega-events. She has also done research related to gender issues in sport, in particular the representation of masculinity in sport-related media and the role of cultural intermediaries (advertising producers) in creating particular sport-related ads that use themes of masculinity.

Check out my new edited book, "Sport, Alcohol and Social Inquiry: A Global Cocktail"! https://books.emeraldinsight.com/page/detail/Sport-Alcohol-and-Social-Inquiry/?K=9781787698420 Thanks to all contributors for their insightful chapters. @CatherPalm @CarwynJones9 @GuiBodet @LawrenceWenner @TerryEddy @Lamar_Reams and others!

Check this out! I am the Editor for "Sport, Alcohol and Social Inquiry". Due out Aug 2020!

Call for Editors and Writers | Research in the Sociology of Sport | Book Series from Emerald Publishing https://idrottsforum.org/call-for-editors-and-writers-research-in-the-sociology-of-sport-book-series-from-emerald-publishing/ via @idrottsforum

'Toxic deals': concerns for children over NRL and AFL clubs' alcohol advertising https://www.theguardian.com/sport/2019/apr/10/nrl-and-afl-clubs-called-out-for-toxic-alcohol-advertising-deals

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