Terry Eddy joined the Department of Kinesiology at the University of Windsor in 2017, after holding Asst Professor positions at the University of Arkansas and St. John’s University. Dr. Eddy earned his Ph.D. in Sport Administration from the University of Northern Colorado and holds a Masters in Sport Management from West Virginia University. He also holds Bachelors and Masters degrees in Pure Mathematics from Memorial University.

Dr. Eddy’s research centers around sport marketing; particularly sponsorship and consumer behavior. His research has been published in Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Management, International Journal of Sport Communication, International Journal of Sport Finance, and the Journal of Sport Behavior. He also serves on the Sport Marketing Quarterly, Frontiers in Sports and Active Living, and Case Studies in Sport Management editorial boards.