Katie Lebel

Dr. Katie Lebel is an Assistant Professor in the Department of Marketing Management. Her research is focused in the area of sports marketing, with a particular interest in digital media and the marketing and promotion of women’s sport. A former NCAA Division I athlete, Katie earned her Ph.D. at The University of Western Ontario. She began her academic career at St. John’s University in New York City and joined the Ted Rogers School of Management faculty in 2016.




Hot takes from @SportsPro on the Most Marketable Sport Properties of the future. Spoiler alert🚨: #womeninsport make the list! https://www.sportspromedia.com/analysis/most-marketable-sports-properties-future-wnba-wsl-sweetspot-hundred#.X5c2ixSCb-c.twitter

7 @NWSL matches aired live this season and the US TV audience grew 500%. If you build it, they will come! #HERESPROOF https://www.sportspromedia.com/news/nwsl-2020-us-tv-ratings-cbs-twitch-social-media-growth?utm_medium=email&_hsmi=98234117&_hsenc=p2ANqtz-8B_tw60F41LxEPax8FGjj2iWFoKzOgRZDJqIoijsXww9yxESp1fP4r-yHz564_pcxz77ZAN6IlQ0V6v1rINH-NUUfu0w&utm_content=98234117&utm_source=hs_email#.X5bQMFY9ALw.twitter

LA's @NWSL expansion club @weareangelcity now has 50+ owners/investors including:


They're re-imagining what's possible for women's sport and it's awesome #DisruptHERS 💪


Billie Jean King, Candace Parker and Lindsey Vonn are among a high-profile list of new investors for NWSL expansion side Angel City FC. https://es.pn/2HtCg6H

“Don’t just fix the problem - find out why it’s happening.” Just one of many gems from the phenomenal @AbbyWambach & @GlennonDoyle today at the #espnwsummit 💪🏻🐺🐆🔥 🗣

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