Katie Lebel

Dr. Katie Lebel is an Assistant Professor in the Department of Marketing Management. Her research is focused in the area of sports marketing, with a particular interest in digital media and the marketing and promotion of women’s sport. A former NCAA Division I athlete, Katie earned her Ph.D. at The University of Western Ontario. She began her academic career at St. John’s University in New York City and joined the Ted Rogers School of Management faculty in 2016.

 

 

 

"The Olympic games are clear evidence that gender equality is possible in global sports...With long-term strategies & increased investment, the true potential of women’s sports can be realized."

Important article from @nielsen.
https://www.nielsen.com/us/en/insights/article/2021/the-olympics-is-the-biggest-platform-for-gender-equality-in-global-sports/?utm_campaign=Corporate_Marketing&utm_medium=Email&utm_source=SFMC&utm_content=Newswire_Newsletter&utm_id=07_14_2021

The "inclusive revolution" and how brands are finally realizing diversity sells: https://theconversation.com/victorias-secret-joins-the-inclusive-revolution-finally-realizing-diversity-sells-163955?utm_source=twitter&utm_medium=bylinetwitterbutton via @ConversationCA

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